What Is a Reverse Offer in Real Estate (and When Does It Make Sense)?
When you think of an offer in real estate, you probably picture a buyer making the first move — submitting an offer to the seller. But what happens when the tables turn? Enter: the reverse offer.
What Is a Reverse Offer?
A reverse offer happens when a seller writes an offer to a potential buyer — often someone who’s shown interest in the home but hasn’t made a move yet.
It’s essentially the seller saying, “Hey, we’d love to work with you — here’s what we’d be willing to do.”
This might include a specific price, terms, or incentives (like paying closing costs or including appliances).
Why Would a Seller Make a Reverse Offer?
Reverse offers typically come into play when:
Showings are steady but no offers are coming in.
A buyer has toured more than once but hasn’t submitted anything.
The market has slowed and the seller wants to stand out.
It’s a way for sellers to take control and open the door to negotiation instead of waiting passively for interest to fade.
The Pros of a Reverse Offer
1. It Shows Serious Seller Motivation
Buyers appreciate clarity — and knowing a seller is ready to deal can encourage action.
2. It Creates Momentum
Sometimes buyers are simply hesitant to start negotiations. A reverse offer makes the first move for them.
3. It Reignites Interest
If a buyer loved the home but hesitated on price or timing, this can bring them back into the conversation.
4. It’s a Creative Tool in a Slow Market
When listings linger, creativity matters. A reverse offer can differentiate your property from others.
The Cons of a Reverse Offer
1. It Can Signal Desperation
If not framed properly, buyers may think the seller is anxious to sell and push for even deeper discounts.
2. It Doesn’t Guarantee Results
If the buyer simply isn’t ready or has moved on, it may go unanswered.
3. Timing and Strategy Matter
A reverse offer should come after genuine buyer interest — not out of the blue. Otherwise, it can seem forced.
How Common Are Reverse Offers?
They’re not the norm — but they’re gaining attention in slower markets or transitional periods when homes sit longer than expected. Experienced agents sometimes use them to create leverage or start conversations that otherwise might not happen.
The Bottom Line
A reverse offer isn’t about desperation — it’s about strategy.
It gives sellers an active role in keeping momentum alive, especially when buyers are cautious.
Used thoughtfully, it can turn hesitation into negotiation — and maybe even into “Sold.”
If you’re curious whether a reverse offer (or another creative approach) could work for your situation, let’s connect. Sometimes all it takes is a different perspective to move things forward.
